We are constantly being bombarded with information (the famous Big Data) through our phones, our computers and all other traditional communication devices. In that scenario, Storytelling becomes even more important.
But what is Storytelling?
It is a strategy to engage the public, telling a relevant story. It doesn’t advertise anything explicitly, but through an emotive narrative, it attracts and holds the public’s attention to send a message in a more effective way.
The “Coffee Sons” Case
Cooxupé, the largest coffee cooperative in the world, asked us to come up with an idea to promote their brand in the biggest event they organize, FEMAGRI, to celebrate their 60th anniversary. We created the movie “Coffee Sons”, that has a duration of 4,5 minutes, to honor each coffee farmer, making them see their own story reflected in the movie and showing them their importance in the Brazilian coffee industry.
Watch the making of below:
Watch the full movie below: